Professor Paolo Roma is Full Professor of Marketing (Italian Scientific Sector: IEGE-01/A – Economics and Management Engineering) at the Department of Engineering, University of Palermo (UniPa), Italy.
Education
PhD in Industrial Engineering and Management – University of Palermo (2009), advisors: Prof. Giovanni Perrone and Prof. Rachel R. Chen
MSc in Management Engineering (summa cum laude, with special honours for academic curriculum) – University of Palermo (2005)
Academic Career
Full Professor – University of Palermo (December 2024–present)
Associate Professor – University of Palermo (December 2019–December 2024)
Tenured Assistant Professor – University of Palermo (December 2014–December 2019); qualified as Associate Professor (Italian ASN) since March 2017
Assistant Professor – University of Palermo (December 2011–December 2014)
Post-Doctoral Research Fellow – University of Palermo (September 2009–November 2011), supervisor: Prof. Giovanni Perrone
Research Interests
His research lies at the intersection of Marketing and Operations Management, with a focus on:
Innovation and Entrepreneurship (crowdfunding, venture capital, new product development)
Industrial Organisation (pricing strategies, platform economics, sharing economy)
Digital Markets (mobile app markets, social media marketing, e-commerce)
Sustainability (green communication, sustainability-oriented crowdfunding, circular economy)
Blockchain applications in Industry 4.0 and manufacturing/operations management
Academic Impact
His work has achieved over 2,600 citations, an h-index of 23, and 34 publications in the i10-index (Google Scholar). He has published in top-tier journals including Research Policy, Information Systems Research, Operations Research, International Journal of Production Economics, Electronic Commerce Research and Applications, Technological Forecasting and Social Change, Journal of Business Research, and IEEE Transactions on Engineering Management.
Institutional Roles
Board Member of the Italian Association of Management Engineering (AiIG) for the biennium 2024–2025
Teaching responsibilities in Management Engineering at the University of Palermo campuses in Palermo and Caltanissetta, covering courses in Marketing, Economics for Engineers, and Healthcare Systems Management
Selected Research Projects
PRIN 2022 – Scientific Coordinator of UniPa Unit for the project on organisational success factors of sustainability-oriented firms (2023–2025)
MICS (PNRR – Partenariati Estesi 11) – Work-package coordinator within Spoke 7 (2023–ongoing)
INCAMP – Erasmus+ European project (2018–2021)
SMART RENTAL SYSTEM (SRS) – Scientific Coordinator, funded under PO-FESR 2014-2020
OK-INSAID – Italian PON 2014-2020 programme (2018–2022)
FINDUSTRY 4.0 – Research contract with Engineering Ingegneria Informatica SpA (2019–2022)
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